Experience today’s biggest blockbusters like never before with the visual fidelity of real-time ray tracing and the ultimate performance of AI-powered DLSS. RTX. It’s On.

NVIDIA Reflex delivers the ultimate competitive advantage. The lowest latency. The best responsiveness. Powered by GeForce RTX 30 Series GPUs and NVIDIA^® G-SYNC^® gaming monitors. Acquire targets faster, react quicker, and increase aim precision through a revolutionary suite of technologies to measure and optimize system latency for competitive games.

Take your creative projects to a new level with GeForce RTX 30 Series GPUs. Delivering AI-acceleration in top creative apps. Backed by the NVIDIA Studio platform of dedicated drivers and exclusive tools. And built to perform in record time. Whether you’re rendering complex 3D scenes, editing 8K video, or livestreaming with the best encoding and image quality, GeForce RTX GPUs give you the performance to create your best.

Steal the show with incredible graphics and smooth, stutter-free live streaming. Next-generation hardware encoding and decoding combine to show off all your best moments in exquisite detail. And the all-new NVIDIA Broadcast app takes your livestreams to the next level with powerful AI capabilities to improve audio and video quality with effects like virtual background, webcam auto frame and microphone noise removal. GeForce RTX 30 Series GPUs deliver the performance and image quality necessary to give your audience your best—every time.

Developers can now add even more amazing graphics effects to Microsoft Windows-based PC games. GeForce RTX graphics cards deliver advanced DX12 features like ray tracing and variable rate shading, bringing games to life with ultra-realistic visual effects and faster frame rates.